Behavioral Scientist Michael Norton: ‘When a Tennis Player Ties Their Shoes in a Particular Way, They Feel They Can Play at Wimbledon
https://www.theguardian.com/science/2024/apr/06/behavioural-scientist-michael-norton-rituals-beyonce-psychology
https://www.theguardian.com/science/2024/apr/06/behavioural-scientist-michael-norton-rituals-beyonce-psychology
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